![]() The program only accepts batteries from brands participating in the electric bicycle battery recycling program and a list of all participating brands can be found below. With a network of more than 1,800 retail drop-off locations across the U.S., in-person electric bicycle battery recycling is now easier than ever. "We're proud to operate at the forefront of battery recycling and work alongside PeopleForBikes and InGoodTaste to creatively engage riders on the safe and reliable recycling of e-bike batteries." "The growing adoption of e-bikes plays a significant role in the transition towards more sustainable forms of transportation yet also requires a greater awareness on the importance of battery recycling," said Leo Raudys, CEO of Call2Recycle. Call2Recycle, a leading not-for-profit battery logistics and recycling organization, has collected and recycled more than 140 million pounds of batteries in the United States in the last 25 years. It's a serious story we chose to tell lightly, but helping eliminate a hurdle in the adoption of better transportation solutions is transformational to our shared better future."īehind the Hungry For Batteries campaign, PeopleForBikes collaborated with Call2Recycle and more than 40 PeopleForBikes member companies to develop an industry-leading electric bicycle battery recycling program. "Electrification of transportation is one of the biggest, most positive changes that we will see in our lifetime, and when we had the chance to help PeopleForBikes usher in that change, our team jumped at the chance. "Our creative consultancy is founded on the idea that change is good," said Ryan Lindholm, CEO of InGoodTaste. "We partnered with InGoodTaste to create fun and playful characters who deliver the message of how easy it is to recycle your e-bike battery." "With millions of e-bikes on our streets and trails, there has never been a time of greater need to educate riders and give them an easy pathway to properly care for and recycle their e-bike batteries," said PeopleForBikes President and CEO Jenn Dice. Their call to action for consumers is to recycle their electric bicycle batteries at one of 1,800 retail drop-off locations nationwide. The campaign follows the pair and their insatiable appetite spreading the word of e-bike battery recycling. Hungry for Batteries is centered around a mischievous duo that scour the country looking for e-bike batteries to consume and eliminate from our waste streams. The campaign comes as Americans embrace electric bicycles in record numbers: 24% more e-bikes were sold in 2022 than in 2021, and experts estimate that more than 12 million electric bicycles will be sold in the U.S. The campaign will debut on May 10, 2023, across the digital channels of PeopleForBikes, Call2Recycle, the 52 e-bike brands supporting the program, and at bicycle dealers across the country. Through PeopleForBikes' website, the "Hungry for Batteries" campaign features animated characters Watts and Rey helping bike riders better understand when, where, and how to recycle their e-bike's battery.
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